What makes customers choose a brand—and stay?
This WinsDay, a Reveting B2B Podcast, episode features Kat Geivett, vice president of global growth marketing at PartnerCentric, and Andrew Hong, co-founder and CEO of Tobe Agency. With host Jessie Lizak, they explain how holiday shopping behavior is reshaping discovery, how brands can use AI without losing a human point of view, why consistent proof across search, social, reviews, public relations, and marketplaces builds trust, and how segmentation and community can sustain customer relationships.
Customers choose and stay with brands that reduce friction while giving people credible, consistent reasons to trust them. Kat connects AI recommendations, creator proof, marketplace availability, and reviews into a multi-surface buying journey. Andrew shows why AI output still needs human quality control, why clear positioning and consistent brand information affect whether AI systems recommend a company, and how more specific audience segments enable useful follow-up beyond generic email sequences. The practical lesson is to align the foundation—who the brand serves, what it promises, and how that proof appears everywhere—before adding more automation.
- Holiday Shopping Signals Shaping the Future of Marketing
- Using AI Without Losing Human Connection
- Balancing AI Search Visibility With Customer Trust
- Building Systems That Nurture Customer Relationships
What the guests said
These are direct excerpts from the episode transcript. Punctuation, capitalization, filler repetitions, and obvious transcription artifacts were lightly cleaned for readability.
“The big shift is customers and buyers are expecting a frictionless journey. All of those surfaces—whether you're looking at ChatGPT or Gemini, TikTok, or Amazon—the AI recommendation, the creator proof, the agentic commerce, and the place that you can buy are across all of those surfaces. So marketers, step away from traditional channel strategy and shift to the multi-surface approach so you can meet customers and buyers where they are.”
“If you don't get the boring stuff right—your brand, why you're special, who you serve—and that's not clear on your website, your socials, and your profiles, AI is not going to trust you. It's not going to recommend you. It's the boring stuff that sometimes we have to go back to and look at the foundations.”
Official episode notes
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Kat Geivett of PartnerCentric and Andrew Hong, Co-Founder and CEO of Tobe Agency, to explore how businesses can grow with AI without sacrificing the human connection that builds customer trust. Drawing from their experience in growth marketing, digital strategy, and agency leadership, Kat and Andrew share insights into changing consumer behaviors, the evolving search landscape, and how businesses can use AI to create more meaningful customer experiences.
The conversation explores what holiday shopping trends reveal about the future of marketing and why brands need to show up consistently across AI search, social platforms, and online marketplaces. Kat and Andrew also discuss how to use AI without producing generic, impersonal content, why authentic customer reviews and consistent brand messaging influence AI recommendations, and how businesses can build stronger customer relationships through personalized experiences, segmentation, and community engagement. Whether you're a business owner, marketer, or agency leader, this episode offers practical strategies for balancing technology with the human connection that drives long-term growth.
Main Topics Covered
- Holiday Shopping Signals Shaping the Future of Marketing
- Using AI Without Losing Human Connection
- Balancing AI Search Visibility With Customer Trust
- Building Systems That Nurture Customer Relationships
Connect with Kat Geivett
- LinkedIn: https://www.linkedin.com/in/kat-geivett-b0b479431/
- PartnerCentric LinkedIn: https://www.linkedin.com/company/partnercentric-inc/home/
- Website: https://partnercentric.com
Connect with Andrew Hong
- LinkedIn: https://www.linkedin.com/in/andrewnhong/
- Tobe Agency LinkedIn: https://www.linkedin.com/company/tobemarketingmedia/home/
- Website: https://www.tobeagency.co
Follow Reveting to Stay Updated on Upcoming Episodes
- Website: https://www.reveting.com/
- LinkedIn: https://www.linkedin.com/company/whiskey-winsday/
- YouTube: https://www.youtube.com/@whiskeywinsday
Connect with Jessie Lizak
How does episode content improve SEO and AI-search visibility?
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The goal is not to repeat keywords unnaturally. It is to make the page genuinely useful for someone researching Holiday Shopping Signals Shaping the Future of Marketing, Using AI Without Losing Human Connection, or a production partner who can help turn expertise into content. Specific examples, well-labeled sections, consistent entity information, and source links give search systems more context. They also help human readers decide whether the conversation and Reveting’s services are relevant to their needs.
What should a company evaluate before hiring a content production partner?
A production partner should understand both the recording and the business reason behind it. Before hiring, ask who owns show strategy, guest communication, technical production, editing, approvals, publishing, and performance reporting. Confirm which channels are included and how one long-form recording becomes usable assets. A low-friction workflow should reduce the client’s coordination burden rather than replacing one complicated process with another.
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A practical next-step checklist
Use this episode as a working session for your own brand. Start with the questions below, then choose one conversation you can record and distribute consistently rather than planning an oversized campaign that never launches.
- Define the audience and business question connected to Holiday Shopping Signals Shaping the Future of Marketing.
- Choose one host with credible experience and a clear point of view.
- Plan a livestream or recorded interview around four focused questions.
- Decide before recording which podcast, YouTube, short-form, and LinkedIn assets are required.
- Assign one owner for approvals, publishing, links, and performance review.
- Measure qualified conversations and content reuse—not impressions alone.
