How do you build a brand people trust?
This WinsDay, a Reveting B2B Podcast, episode features Sònia Victoria Werner, co-founder and CEO of Lighthouse Ladies, and Jason Turner, CEO of Incenva. With host Jessie Lizak, they explain how a multi-hyphenate professional can create a coherent personal brand, why better discovery questions should come before a pitch, how creative thinking improves digital products, and what trust requires as AI changes online discovery.
Trust grows when a brand connects its many capabilities through a recognizable point of view, learns what people actually need before proposing a solution, and stays transparent about the role of AI. Sònia shows how a clear creative spine makes varied work easier to understand and remember. Jason connects that clarity to customer discovery, structured content, consistent citations, and radical transparency. The practical lesson is to make the human judgment behind the brand visible while giving both people and machines accurate evidence to evaluate.
- Multi-Hyphenate Personal Brand Strategy: Connecting the Different Parts of Your Work Into a Clear Story
- Better Questions Before the Pitch: Understanding What People Need Before Offering a Solution
- Creative-Led Digital Product Strategy: Bringing a Creative Perspective to the Products and Experiences You Build
- Building Trust With AI Audiences: Staying Credible and Human as AI Changes How People Discover and Engage With Your Work
What the guests said
These are direct excerpts from the episode transcript. Punctuation, capitalization, filler repetitions, and obvious transcription artifacts were lightly cleaned for readability.
“What is the spine that drives you? And what is the thing that connects all of your interests that will make you impossible not to hire? What do you want to be known for? And all of that goes into building a brand strategy that makes sense for you, for what you're trying to build.”
“Hyphens without a thread is just a resume. No one can identify with that. You can be multi-hyphenate, but you have to have a spine—or another way to say it is some sort of connective tissue, or a thread—and with that, that becomes a worldview, not just a list of things that I've done or I'm interested in.”
Official episode notes
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Sònia Victoria Werner, CEO of Lighthouse Ladies, and Jason Turner, CEO of Incenva, to explore how businesses can build stronger brands, create meaningful customer experiences, and earn trust in an increasingly AI-driven world. Drawing from their backgrounds in creative production, marketing, entrepreneurship, and digital strategy, Sònia and Jason share practical insights on connecting diverse professional interests into a cohesive personal brand, asking better questions to understand customer needs, and using creativity to build products and experiences that resonate with audiences.
The conversation explores how to develop a clear personal brand narrative, uncover the motivations behind customer decisions, and put creative thinking at the center of digital product development. Sònia and Jason also discuss how businesses can maintain credibility as AI transforms online discovery, why transparency and authenticity are essential to building trust, and how companies can improve their visibility in AI-powered search engines. Whether you're a founder, marketer, creative professional, or business leader, this episode offers actionable strategies for building a brand people trust and creating lasting connections with your audience.
Main Topics Covered
- Multi-Hyphenate Personal Brand Strategy: Connecting the Different Parts of Your Work Into a Clear Story
- Better Questions Before the Pitch: Understanding What People Need Before Offering a Solution
- Creative-Led Digital Product Strategy: Bringing a Creative Perspective to the Products and Experiences You Build
- Building Trust With AI Audiences: Staying Credible and Human as AI Changes How People Discover and Engage With Your Work
Connect with Sònia Victoria Werner
- Website: https://www.lighthouse-ladies.com
- LinkedIn: https://www.linkedin.com/in/sonia-victoria-werner/?isSelfProfile=false
- Lighthouse Ladies LinkedIn: https://www.linkedin.com/company/lighthouseladies/home/
Connect with Jason Turner
- Website: https://incenva.com
- LinkedIn: https://www.linkedin.com/in/jasonturnerca/?isSelfProfile=false
- Incenva LinkedIn: https://www.linkedin.com/company/incenva/home/
Follow Reveting to Stay Updated on Upcoming Episodes
- Website: https://www.reveting.com/
- LinkedIn: https://www.linkedin.com/company/whiskey-winsday/
- YouTube: https://www.youtube.com/@whiskeywinsday
Connect with Jessie Lizak
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