EDUCATIONAL B2B LIVESTREAMING GUIDE

Plan a B2B LinkedIn livestream before hiring a producer

Learn how to plan a B2B LinkedIn® livestream strategy around audience, guests, relationships, measurement, and content reuse before hiring a producer.
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Still comparing options? Compare LinkedIn® Live with a webinar.

Reveting LinkedIn® Live and podcast production portfolio

A live show is more than a broadcast

For B2B companies, the strongest live shows are designed around people the business genuinely wants to know. Inviting a customer, prospect, partner, or expert creates a reason to build a relationship before, during, and after the episode.

  • Create a repeatable format around a clear audience and point of view
  • Choose guests for relevance and relationship potential—not follower count alone
  • Use audience questions to make the conversation participatory

Plan the show as a content source

A livestream contains original expertise, examples, questions, and human language. Planning topics and segments before the broadcast makes the full conversation more useful and gives editors better material for podcast distribution and repurposed content.

  • Live video for LinkedIn® and other appropriate channels
  • A full audio or video podcast episode
  • Clips, LinkedIn® posts, articles, newsletters, and YouTube content

Measure business value beyond views

Reach matters, but it is not the only signal. B2B teams can also evaluate guest relationships, event registrations, live participation, sales conversations, content engagement, influenced opportunities, and the useful assets created from each show.

  • Track who participates and what questions they ask
  • Connect show activity to follow-up and CRM context
  • Evaluate the long-term performance of the resulting content library
PROOF FROM RECURRING B2B PROGRAMS

A production system backed by documented client work

Review the named programs behind Reveting's approach before choosing a plan or production partner.

17 shows

Documented experience

See the programs Jessie Lizak has hosted, co-hosted, or produced for B2B companies and founders.

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The Growth Plan is $2,997 per month with no long-term contract.

Reveting accepts up to two new clients per month, with onboarding every other Monday.

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COMMON QUESTIONS

What B2B teams want to know

What is LinkedIn® livestreaming for B2B?

It is a live, professional show built around conversations with prospects, customers, executives, partners, or industry experts. The live event creates real-time participation while the recording can continue working as a podcast, video, clips, and written content.

Is LinkedIn® Live different from a webinar?

A webinar is often a gated presentation. A LinkedIn® Live show is usually more conversational, public, and repeatable. Both formats can educate buyers, but a live show is better suited to ongoing relationships, executive visibility, and a recurring content engine.

Can one livestream become a podcast?

Yes. When the show is planned with distribution in mind, the live recording can be edited and published as audio or video podcast episodes, then repurposed into shorter assets without treating the podcast as a separate production effort.

Start with the show. Build the content engine from there.

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