THE ENGAGEMENT
From one live program to a connected growth asset
BDEX, a consumer data and AI marketing company, partnered with Reveting to launch Deconstructing Data as a weekly livestream.
Jessie Lizak helped shape the video strategy, while Reveting handled production and promotion across LinkedIn, YouTube, and Facebook.
The program developed into a content engine spanning podcasts, blogs, clips, and emails. Reveting also trained the BDEX team to repurpose livestream content in-house using AI.
What Reveting delivered
- Weekly livestream production and promotion
- Distribution across LinkedIn, YouTube, and Facebook
- Guests included senior leaders from TiVo, Comcast, TransUnion, and other data organizations
- Podcasts, blogs, clips, and emails created from the show
- Training that helped BDEX bring AI-assisted repurposing in-house
