From one live program to a connected growth asset
BDEX, a consumer data and AI marketing company, partnered with Reveting to launch Deconstructing Data as a weekly livestream.
Jessie Lizak helped shape the video strategy, while Reveting handled production and promotion across LinkedIn, YouTube, and Facebook.
The program developed into a content engine spanning podcasts, blogs, clips, and emails. Reveting also trained the BDEX team to repurpose livestream content in-house using AI.
What Reveting delivered
- Weekly livestream production and promotion
- Distribution across LinkedIn, YouTube, and Facebook
- Guests included senior leaders from TiVo, Comcast, TransUnion, and other data organizations
- Podcasts, blogs, clips, and emails created from the show
- Training that helped BDEX bring AI-assisted repurposing in-house
Why the program worked
The program worked as a system rather than a sequence of isolated broadcasts. A weekly cadence gave BDEX a dependable reason to bring customers, partners, and senior data leaders into useful conversations while building a recognizable library around the Deconstructing Data name.
Each conversation was planned for more than the live audience. Publishing the show as a podcast and turning complete ideas into blogs, clips, and email content allowed the source discussion to keep working after the broadcast. Training the internal team also made the workflow more durable instead of keeping every repurposing task dependent on an outside partner.