What does “Sales & Growth: Founder Selling, Ecommerce Funnels, GTM, Networking” mean for a growing B2B brand?
This WinsDay conversation gives a founder, executive, B2B marketing leader, agency, or expert-led company a practical lens on Sales & Growth: Founder Selling, Ecommerce Funnels, GTM, Networking. The most useful takeaway is not simply to create more content. It is to capture credible expertise in a format people can understand, trust, and share. That is especially important when buyers are researching services through Google, AI assistants, LinkedIn, YouTube, podcast platforms, and peer recommendations before they ever complete a contact form.
The guide below combines the verified episode notes with an applied content strategy for teams considering livestream production, podcast production, short-form video, LinkedIn content, YouTube publishing, or ongoing social media support. It keeps the episode’s ideas at the center while showing how an intentional production and distribution system can turn one expert conversation into a durable business asset.
What the guests said
These are direct excerpts from the episode transcript. Punctuation, capitalization, filler repetitions, and obvious transcription artifacts were lightly cleaned for readability.
“But for a long time, I I just didn't really find many productive results with that. My calendar felt filled up with a lot of people that I was genuinely interested in connecting with, but for the sake of the fact that struggling entrepreneur, I have to I don't want to have convention breath, you know, but you know, we need to start getting the business going.”
Official episode notes
We’re back at 8PM ET this WinsDay, and this episode is packed with real-world growth insights you won’t want to miss.
Joining us are two founders who’ve built businesses their own way, and have the experience to back it up:
Kris Dehnert is the CEO of Dugout Mugs® and founder of Dehnert Media Group. He’s done $65M+ in ecommerce sales, building brands that stand out with bold ideas and smart marketing, from viral giveaways to gamified funnels and influencer collabs.
Chris Sherrick is the founder of Exogy Partners and Tonotop, and the host of The @Warm-Blooded Founders podcast.
He’s helped dozens of startups scale from scrappy traction to sustainable growth, whether through go-to-market strategy, founder-led selling, or fundraising with the right investor partners.
What we’re talking about:
→ Founder-Led Sales: Turning Hustle Into Advantage
→ Ecommerce Tactics: Tripwires, Games, and Giveaways
→ GTM Strategy: Fortune 20 Tactics Simplified
→ Networking Value: Connections That Build Success
If you’re growing a startup, leading sales, or building something of your own, this episode will give you tools, ideas, and maybe even a reality check.
Live on WinsDay at 8PM ET.
Just smart conversation.
Bring your questions and join us for the ride.
A practical next-step checklist
Use this episode as a working session for your own brand. Start with the questions below, then choose one conversation you can record and distribute consistently rather than planning an oversized campaign that never launches.
- Define the audience and business question connected to Sales & Growth: Founder Selling, Ecommerce Funnels, GTM, Networking.
- Choose one host with credible experience and a clear point of view.
- Plan a livestream or recorded interview around four focused questions.
- Decide before recording which podcast, YouTube, short-form, and LinkedIn assets are required.
- Assign one owner for approvals, publishing, links, and performance review.
- Measure qualified conversations and content reuse—not impressions alone.
How can Reveting help?
Reveting helps expert-led B2B brands turn conversations into consistent, multi-channel content. The work can include livestream planning and production, podcast editing and publishing, short-form video, show notes, and social content for LinkedIn and YouTube. The objective is a repeatable system that captures the client’s real expertise without requiring the client to manage every production detail.
If this episode reflects a conversation your company should be leading, the next step is to map the show concept, audience, distribution channels, and repurposing plan before recording. That creates a stronger brief for the host, guests, production team, editors, and social team—and gives every finished asset a clear job to do.
Why does this conversation matter to an ideal Reveting client?
Ideal Reveting clients usually have valuable knowledge but limited time, production capacity, or publishing consistency. They may know what they want to be known for, yet struggle to turn that expertise into a reliable show, podcast, video series, or executive content program. The ideas in this episode are useful because they can become more than a one-time discussion: they can inform positioning, interview questions, sales enablement, customer education, and future content themes.
For a B2B buyer, relevance and trust often matter before volume. A clear conversation about Sales & Growth: Founder Selling, Ecommerce Funnels, GTM, Networking can demonstrate judgment in a way that a generic promotional post cannot. When the content is organized around real questions and useful answers, it becomes easier for prospective clients, search engines, and large language models to understand who the company helps, what it knows, and when its services are a fit.
How can a livestream establish authority before a sales conversation?
A well-produced livestream lets prospects see how a founder or executive thinks in real time. Viewers can hear the nuance behind an opinion, watch the host respond to guests, and decide whether the people behind the brand understand their world. That kind of evidence is difficult to reproduce with polished claims alone. It is one reason expert-led livestreaming can support trust, demand generation, partnerships, recruiting, and sales at the same time.
Professional livestream production also protects the audience experience. The work includes show planning, guest coordination, run-of-show development, branded scenes, audio and video checks, live moderation, platform distribution, and post-show follow-up. Outsourcing those details allows the host to focus on the conversation while a production partner keeps the broadcast consistent and usable for everything that follows.
