What does “Marketing & Sales: The Dynamic Duo with Melanie Borden and Jackie Hermes” mean for a growing B2B brand?
This WinsDay conversation gives a founder, executive, B2B marketing leader, agency, or expert-led company a practical lens on Marketing & Sales: The Dynamic Duo with Melanie Borden and Jackie Hermes. The most useful takeaway is not simply to create more content. It is to capture credible expertise in a format people can understand, trust, and share. That is especially important when buyers are researching services through Google, AI assistants, LinkedIn, YouTube, podcast platforms, and peer recommendations before they ever complete a contact form.
The guide below combines the verified episode notes with an applied content strategy for teams considering livestream production, podcast production, short-form video, LinkedIn content, YouTube publishing, or ongoing social media support. It keeps the episode’s ideas at the center while showing how an intentional production and distribution system can turn one expert conversation into a durable business asset.
Official episode notes
WW is honored to host two of the most influential LinkedIn stars - Jackie Hermes and Melanie Borden. As the Founder and CEO of Accelity, a Milwaukee-based agency that helps SaaS startups grow faster, she has helped many companies reach their full potential. Jackie is also the founder of Women's Entrepreneurship Week, and with nearly 100,000 followers on LinkedIn, she continues to inspire others through her discussions about the challenges of growing a bootstrapped company, her personal growth journey, and much more. In addition to her professional work, Jackie is an advisor with Golden Angels Investors, mentors student startups and female professionals, and coaches early-stage startups. Jackie's entrepreneurial journey began 10 years ago when she purchased the recipes for four vegan cookies and started her own business. Despite the challenges of selling $5 bags of cookies, she learned valuable lessons that would serve her well in the future. Eight years ago, she founded Accelity and made the leap to full-time entrepreneurship. Although she faced many challenges, including losing her main client shortly after quitting her job and almost shutting down the company multiple times, she persevered and has since turned those experiences into learning opportunities. Her willingness to share these lessons through her personal brand has earned her a following and continues to inspire others to pursue their entrepreneurial dreams. Melanie Borden is a multi-talented marketing professional with a wealth of experience working in various industries, from public tech companies to private start-ups and retail. Her passion for marketing led her to establish her own marketing consultancy, Melanie Borden LLC, where she helps businesses and individuals build their brand and achieve their marketing goals. Melanie's expertise in the field has earned her recognition from some of the most prestigious media outlets, such as Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, HeyOrca!, and CBT News. With a keen eye for strategy and a deep understanding of the role of digital marketing, Melanie provides comprehensive marketing services that include budgeting, vendor management, social media management, reputation management, online monetization, and advertising processes. Whether you're looking for guidance or an outsourced marketing department, Melanie is your go-to expert. Join us for a night of networking and growing fwith two experts in the field of marketing, revenue and branding. You don't want to miss this opportunity to hear from Jackie and Melanie, and connect with like-minded individuals. WW is proud to bring them together on stage!
How does episode content improve SEO and AI-search visibility?
Search visibility now includes traditional results and answers assembled by large language models. Both systems benefit from content that names the subject clearly, explains relationships between ideas, identifies the people and organizations involved, and provides complete answers in accessible language. Detailed episode pages can support that work when they include an accurate title, publication date, descriptive headings, original show notes, podcast metadata, internal links, and structured data.
The goal is not to repeat keywords unnaturally. It is to make the page genuinely useful for someone researching Marketing & Sales: The Dynamic Duo with Melanie Borden and Jackie Hermes, building trust with the right audience, or a production partner who can help turn expertise into content. Specific examples, well-labeled sections, consistent entity information, and source links give search systems more context. They also help human readers decide whether the conversation and Reveting’s services are relevant to their needs.
What should a company evaluate before hiring a content production partner?
A production partner should understand both the recording and the business reason behind it. Before hiring, ask who owns show strategy, guest communication, technical production, editing, approvals, publishing, and performance reporting. Confirm which channels are included and how one long-form recording becomes usable assets. A low-friction workflow should reduce the client’s coordination burden rather than replacing one complicated process with another.
Teams should also look for editorial judgment. Good production is more than clean audio and attractive graphics. It requires knowing which questions will create useful answers, which moments deserve clips, how to preserve the speaker’s voice, and how to connect content to the audience’s real concerns. For companies building authority on LinkedIn and YouTube, that strategic layer is often the difference between an active content calendar and a content system that supports revenue.
A practical next-step checklist
Use this episode as a working session for your own brand. Start with the questions below, then choose one conversation you can record and distribute consistently rather than planning an oversized campaign that never launches.
- Define the audience and business question connected to Marketing & Sales: The Dynamic Duo with Melanie Borden and Jackie Hermes.
- Choose one host with credible experience and a clear point of view.
- Plan a livestream or recorded interview around four focused questions.
- Decide before recording which podcast, YouTube, short-form, and LinkedIn assets are required.
- Assign one owner for approvals, publishing, links, and performance review.
- Measure qualified conversations and content reuse—not impressions alone.
