What does “Marketing & Sales: The Dynamic Duo with Melanie Borden and Jackie Hermes” mean for a growing B2B brand?
WW is honored to host two of the most influential LinkedIn stars - Jackie Hermes and Melanie Borden. As the Founder and CEO of Accelity, a Milwaukee-based agency that helps SaaS startups grow faster, she has helped many companies reach their full potential. Jackie is also the founder of Women's Entrepreneurship Week, and with nearly 100,000 followers on LinkedIn, she continues to inspire others through her discussions about the challenges of growing a bootstrapped company, her personal growth journey, and much more. In addition to her professional work, Jackie is an advisor with Golden Angels Investors, mentors student startups and female professionals, and coaches early-stage startups. Jackie's entrepreneurial journey began 10 years ago when she purchased the recipes for four vegan cookies and started her own business. Despite the challenges of selling $5 bags of cookies, she learned valuable lessons that would serve her well in the future. Eight years ago, she founded Accelity and made the leap to full-time entrepreneurship. Although she faced many challenges, including losing her main client shortly after quitting her job and almost shutting down the company multiple times, she persevered and has since turned those experiences into learning opportunities. Her willingness to share these lessons through her personal brand has earned her a following and continues to inspire others to pursue their entrepreneurial dreams. Melanie Borden is a multi-talented marketing professional with a wealth of experience working in various industries, from public tech companies to private start-ups and retail. Her passion for marketing led her to establish her own marketing consultancy, Melanie Borden LLC, where she helps businesses and individuals build their brand and achieve their marketing goals. Melanie's expertise in the field has earned her recognition from some of the most prestigious media outlets, such as Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, HeyOrca!, and CBT News. With a keen eye for strategy and a deep understanding of the role of digital marketing, Melanie provides comprehensive marketing services that include budgeting, vendor management, social media management, reputation management, online monetization, and advertising processes. Whether you're looking for guidance or an outsourced marketing department, Melanie is your go-to expert. Join us for a night of networking and growing fwith two experts in the field of marketing, revenue and branding. You don't want to miss this opportunity to hear from Jackie and Melanie, and connect with like-minded individuals. WW is proud to bring them together on stage!
What the guests said
These are direct excerpts from the episode transcript. Punctuation, capitalization, filler repetitions, and obvious transcription artifacts were lightly cleaned for readability.
“company so um it's really outside of the world I would say not totally outside of the realm of what we work in but I really try to see our conversation are away from mqls because the world that I live in has more to do with building awareness and I try to stay away from the lead conversation as it does come up and we have different”
Official episode notes
WW is honored to host two of the most influential LinkedIn stars - Jackie Hermes and Melanie Borden. As the Founder and CEO of Accelity, a Milwaukee-based agency that helps SaaS startups grow faster, she has helped many companies reach their full potential. Jackie is also the founder of Women's Entrepreneurship Week, and with nearly 100,000 followers on LinkedIn, she continues to inspire others through her discussions about the challenges of growing a bootstrapped company, her personal growth journey, and much more. In addition to her professional work, Jackie is an advisor with Golden Angels Investors, mentors student startups and female professionals, and coaches early-stage startups. Jackie's entrepreneurial journey began 10 years ago when she purchased the recipes for four vegan cookies and started her own business. Despite the challenges of selling $5 bags of cookies, she learned valuable lessons that would serve her well in the future. Eight years ago, she founded Accelity and made the leap to full-time entrepreneurship. Although she faced many challenges, including losing her main client shortly after quitting her job and almost shutting down the company multiple times, she persevered and has since turned those experiences into learning opportunities. Her willingness to share these lessons through her personal brand has earned her a following and continues to inspire others to pursue their entrepreneurial dreams. Melanie Borden is a multi-talented marketing professional with a wealth of experience working in various industries, from public tech companies to private start-ups and retail. Her passion for marketing led her to establish her own marketing consultancy, Melanie Borden LLC, where she helps businesses and individuals build their brand and achieve their marketing goals. Melanie's expertise in the field has earned her recognition from some of the most prestigious media outlets, such as Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, HeyOrca!, and CBT News. With a keen eye for strategy and a deep understanding of the role of digital marketing, Melanie provides comprehensive marketing services that include budgeting, vendor management, social media management, reputation management, online monetization, and advertising processes. Whether you're looking for guidance or an outsourced marketing department, Melanie is your go-to expert. Join us for a night of networking and growing fwith two experts in the field of marketing, revenue and branding. You don't want to miss this opportunity to hear from Jackie and Melanie, and connect with like-minded individuals. WW is proud to bring them together on stage!
