What does “Marketing and Sales Strategy: Growth, Mistakes, and Actionable Tactics” mean for a growing B2B brand?
Marketing and sales strategies rarely fail due to a lack of ideas. The real problem is execution that falls short, messaging that misses the mark, and plans that don’t evolve with the market.This WinsDay, we’re talking with Amy Kapolnek and Drew Yancey, PhD, two experts who help brands grow, scale, and avoid the mistakes that hold businesses back.If you’re an indie brand founder, a marketing leader, or a business owner looking to refine your strategy, this session is packed with real-world insights. We’re covering proven marketing strategies, sales execution, and the most common mistakes that cost businesses time and money.Meet the GuestsAmy Kapolnek, Fractional CMO & Founder, the fwrd groupAmy is a brand growth strategist who works with indie, female-founded brands to help them attract customers, expand market reach, and increase revenue. As a Fractional CMO and Strategic Advisor, she has led marketing efforts for Gucci Beauty, Burberry Perfumes, Olay, Pantene, and P&G Ventures, shaping some of the biggest names in beauty and business.She understands what makes marketing work—and what stops it from delivering results.Drew Yancey, PhD, CEO of Teleios Strategy & Co-Author of “Leading Performance… Because It Can’t Be Managed”Drew is a strategy and leadership expert who has worked with Fortune 500 companies, startups, and associations to refine their sales and marketing execution. As a CEO, executive coach, and business strategist, he helps leaders turn big-picture plans into measurable business growth.If your sales and marketing strategies aren’t producing the results you expect, Drew knows how to diagnose the problem and fix it.What We’ll Cover1. Indie Brand Growth: 6 Proven Marketing StrategiesAmy shares the must-have strategies for indie brands looking to scale, attract more customers, and compete in crowded markets.2. Turning Strategy into Action: 5 Tactical MovesDrew explains how to take sales and marketing plans off the whiteboard and into the real world—where they actually drive results.3. 10 Common Marketing Mistakes (and How to Fix Them)Amy breaks down the biggest missteps indie brands make and how to correct course before they slow your growth.4. 10 Sales and Marketing Pitfalls to AvoidDrew reveals why so many businesses struggle to execute their strategies and what it takes to build a plan that works.Who Should Watch This?This session is for:
Why This Matters?Marketing and sales are the backbone of any successful business, but too many companies struggle with ineffective messaging, poor strategy execution, and costly mistakes that slow growth. Amy and Drew have worked with some of the biggest brands and fastest-growing companies, and they know what it takes to create success.If you’re feeling stuck, unsure of how to scale, or struggling to get the results you need, this conversation will give you the clarity and tactics to move forward.Watch now and take your marketing and sales strategy to the next level.
What the guests said
These are direct excerpts from the episode transcript. Punctuation, capitalization, filler repetitions, and obvious transcription artifacts were lightly cleaned for readability.
“The first one that I’ve noticed is brands executing on marketing channels without an actual marketing plan. If you’re executing marketing, but you don’t have a marketing plan, that’s like throwing spaghetti at the wall and hoping something sticks. It’s not going to work, especially for indie brands. They don’t have the financial freedom for error and to do A/B testing all the time. They need to have a specific roadmap.”
Official episode notes
Marketing and sales strategies rarely fail due to a lack of ideas. The real problem is execution that falls short, messaging that misses the mark, and plans that don’t evolve with the market.This WinsDay, we’re talking with Amy Kapolnek and Drew Yancey, PhD, two experts who help brands grow, scale, and avoid the mistakes that hold businesses back.If you’re an indie brand founder, a marketing leader, or a business owner looking to refine your strategy, this session is packed with real-world insights. We’re covering proven marketing strategies, sales execution, and the most common mistakes that cost businesses time and money.Meet the GuestsAmy Kapolnek, Fractional CMO & Founder, the fwrd groupAmy is a brand growth strategist who works with indie, female-founded brands to help them attract customers, expand market reach, and increase revenue. As a Fractional CMO and Strategic Advisor, she has led marketing efforts for Gucci Beauty, Burberry Perfumes, Olay, Pantene, and P&G Ventures, shaping some of the biggest names in beauty and business.She understands what makes marketing work—and what stops it from delivering results.Drew Yancey, PhD, CEO of Teleios Strategy & Co-Author of “Leading Performance… Because It Can’t Be Managed”Drew is a strategy and leadership expert who has worked with Fortune 500 companies, startups, and associations to refine their sales and marketing execution. As a CEO, executive coach, and business strategist, he helps leaders turn big-picture plans into measurable business growth.If your sales and marketing strategies aren’t producing the results you expect, Drew knows how to diagnose the problem and fix it.What We’ll Cover1. Indie Brand Growth: 6 Proven Marketing StrategiesAmy shares the must-have strategies for indie brands looking to scale, attract more customers, and compete in crowded markets.2. Turning Strategy into Action: 5 Tactical MovesDrew explains how to take sales and marketing plans off the whiteboard and into the real world—where they actually drive results.3. 10 Common Marketing Mistakes (and How to Fix Them)Amy breaks down the biggest missteps indie brands make and how to correct course before they slow your growth.4. 10 Sales and Marketing Pitfalls to AvoidDrew reveals why so many businesses struggle to execute their strategies and what it takes to build a plan that works.Who Should Watch This?This session is for:
- Indie brand founders who want to improve their marketing strategies.
- Business owners who feel like their sales and marketing plans aren’t working.
- Marketing leaders who need better execution strategies.
- Anyone who wants to avoid common mistakes and build a stronger business.
- No fluff, no hype, just real insights into what works and what doesn’t in today’s competitive market.
Why This Matters?Marketing and sales are the backbone of any successful business, but too many companies struggle with ineffective messaging, poor strategy execution, and costly mistakes that slow growth. Amy and Drew have worked with some of the biggest brands and fastest-growing companies, and they know what it takes to create success.If you’re feeling stuck, unsure of how to scale, or struggling to get the results you need, this conversation will give you the clarity and tactics to move forward.Watch now and take your marketing and sales strategy to the next level.
