What does “How to Get More Eyes on Your Brand and Turn Attention Into Leads” mean for a growing B2B brand?
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of ERIA , and Lynn Tickner, Founder and Brand Strategist at Ink and Key , to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in events, branding, messaging, and customer engagement, Nikita and Lynn share practical strategies for getting in front of the right people, creating memorable brand experiences, and making it easier for potential customers to choose you.
The conversation explores why lead generation doesn't have to rely on traditional ads, cold outreach, or online forms. Nikita explains how experiential events and in-person product demonstrations can create memorable interactions that turn into future business, while Lynn breaks down why clear, customer-focused branding can reduce confusion and build trust. They also discuss how businesses can maximize visibility without getting lost in an oversaturated digital landscape and why messaging that clearly communicates the problem you solve can help the right customers recognize your business as the solution.
- Lead Generation Beyond the Traditional Form
- Branding That Makes Your Business Easier to Choose
- Maximizing Visibility Without Chasing Empty Impressions
- Messaging That Helps the Right Customers Say Yes
What the guests said
These are direct excerpts from the episode transcript. Punctuation, capitalization, filler repetitions, and obvious transcription artifacts were lightly cleaned for readability.
“When they see it and they see an actual demo, they're going to be so much more likely to take your product, even if it's more expensive, just because it reduces the risk and it's an actual experience that they remember. It's the first thing that's going to come to their head. And I would rather go for something that's in my head than try and like see if I could save a couple hundred bucks somewhere else, right?”
“And when they do that, that helps them memorize who you are so that when they're ready to buy, they're ready to solve the problem that you solve, they're going to think of you first. And the only way you do that is by first starting with words and getting really, really clear about who your customer is and how you serve them well by solving the problem.”
Official episode notes
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of ERIA, and Lynn Tickner, Founder and Brand Strategist at Ink and Key, to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in events, branding, messaging, and customer engagement, Nikita and Lynn share practical strategies for getting in front of the right people, creating memorable brand experiences, and making it easier for potential customers to choose you.
The conversation explores why lead generation doesn't have to rely on traditional ads, cold outreach, or online forms. Nikita explains how experiential events and in-person product demonstrations can create memorable interactions that turn into future business, while Lynn breaks down why clear, customer-focused branding can reduce confusion and build trust. They also discuss how businesses can maximize visibility without getting lost in an oversaturated digital landscape and why messaging that clearly communicates the problem you solve can help the right customers recognize your business as the solution.
Main Topics Covered
Lead Generation Beyond the Traditional Form
Branding That Makes Your Business Easier to Choose
Maximizing Visibility Without Chasing Empty Impressions
Messaging That Helps the Right Customers Say Yes
Connect with Nikita Khandheria
Website ERIA: https://www.eria.co
LinkedIn Nikita Khandheria: https://www.linkedin.com/in/nikitakhandheria/
ERIA LinkedIn: https://www.linkedin.com/company/eriacommunity/about/
Connect with Lynn Tickner
Website Ink and Key: https://www.inkandkey.com
LinkedIn Lynn Tickner: https://www.linkedin.com/in/lynn-tickner/
Ink and Key LinkedIn: https://www.linkedin.com/company/ink-and-key/about/
Follow Reveting to stay updated on upcoming episodes
Website: https://www.reveting.com
LinkedIn: https://www.linkedin.com/company/whiskey-winsday/
YouTube: https://www.youtube.com/@whiskeywinsday
Connect with Jessie Lizak
LinkedIn: https://www.linkedin.com/in/jessie-lizak/
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