What does “B2B Growth 2024: Lead Gen Apocalypse, Email AI, Community and Newsletters” mean for a growing B2B brand?
Write down WinsDay, January 31, 2024. You won't want to miss two phenomenal guests transforming the GTM landscape! Meet Jared Robin, the mastermind behind RevGenius. He's not just a founder he's a #community builder. Jared skyrocketed RevGenius from zero to a staggering 40,000 members in just three years. With a track record of scaling startups to seven figures and hosting digital conferences with over 5,000 registrants, Jared is the go-to guru for #SaaS brands looking to scale with community. Before his RevGenius days, he was already making waves, building a fashion magazine with 10,000 monthly readers and achieving seven-figure growth at two startups. His podcast, 'Revenue Today', is a treasure trove of insights where he converses with GTM leaders. And he's here to share his secrets with you, especially if you're a founder, marketer, seller or creator. Don't forget to sign up for his newsletter at jaredrobin.com/subscribe for more of his golden nuggets on community-led growth. And also, Jesse Ouellette, a former Enterprise Software Sales Leader and GTM Expert, who took the leap to become a bootstrapped SaaS Founder. With a 15-year stellar career in sales, leading field sales teams and strategies for Unicorn SaaS companies, Jesse knows what it takes to succeed. He's built his own SaaS products, focusing on helping users engage with relevant website visitors, even if they never fill out a form. His story of going from VP/Head of an Enterprise Software Team to a renowned expert in B2B Sales Email Delivery is nothing short of inspiring. Jesse is an expert on all things lead gen., revops, #marketing, #sales, and especially #email including AI and automation. He is an invaluable resource for anyone looking to grow their business. He's passionate about Outbound Strategy and loves sharing his expertise. Together, Jared and Jesse are a powerhouse duo. They have both been a huge inspiration to Jessie and she couldn't be more excited for this episode. Get ready for a wealth of knowledge on B2B Growth, Lead Gen Apocalypse, Email AI, and so much more. Tune in, engage, and transform your approach to growth and strategy with these two legends!
What the guests said
These are direct excerpts from the episode transcript. Punctuation, capitalization, filler repetitions, and obvious transcription artifacts were lightly cleaned for readability.
“LinkedIn I I definitely do read all my um LinkedIn uh messages so definitely DM me uh you know and thank you Jesse I I love this show I've always been a big fan of it and uh the types of uh people that are on here great group and uh I think I think the the best days are to come uh I think there's a lot”
Official episode notes
Write down WinsDay, January 31, 2024.
You won't want to miss two phenomenal guests transforming the GTM landscape!
Meet Jared Robin, the mastermind behind RevGenius.
He's not just a founder
he's a #community builder.
Jared skyrocketed RevGenius from zero to a staggering 40,000 members in just three years.
With a track record of scaling startups to seven figures and hosting digital conferences with over 5,000 registrants, Jared is the go-to guru for #SaaS brands looking to scale with community.
Before his RevGenius days, he was already making waves, building a fashion magazine with 10,000 monthly readers and achieving seven-figure growth at two startups.
His podcast, 'Revenue Today', is a treasure trove of insights where he converses with GTM leaders.
And he's here to share his secrets with you, especially if you're a founder, marketer, seller or creator.
Don't forget to sign up for his newsletter at jaredrobin.com/subscribe for more of his golden nuggets on community-led growth.
And also, Jesse Ouellette, a former Enterprise Software Sales Leader and GTM Expert, who took the leap to become a bootstrapped SaaS Founder.
With a 15-year stellar career in sales, leading field sales teams and strategies for Unicorn SaaS companies, Jesse knows what it takes to succeed.
He's built his own SaaS products, focusing on helping users engage with relevant website visitors, even if they never fill out a form.
His story of going from VP/Head of an Enterprise Software Team to a renowned expert in B2B Sales Email Delivery is nothing short of inspiring.
Jesse is an expert on all things lead gen., revops, #marketing, #sales, and especially #email including AI and automation.
He is an invaluable resource for anyone looking to grow their business.
He's passionate about Outbound Strategy and loves sharing his expertise.
Together, Jared and Jesse are a powerhouse duo.
They have both been a huge inspiration to Jessie and she couldn't be more excited for this episode.
Get ready for a wealth of knowledge on B2B Growth, Lead Gen Apocalypse, Email AI, and so much more.
Tune in, engage, and transform your approach to growth and strategy with these two legends!
What should brands publish on LinkedIn and YouTube after the show?
LinkedIn and YouTube serve different roles in an expert-led content system. LinkedIn is useful for timely ideas, direct conversation, professional relationships, and distribution through the people attached to a brand. YouTube gives long-form video and searchable clips a longer shelf life. A practical publishing plan uses both: LinkedIn to create dialogue around the episode and YouTube to build a structured library of topics that buyers can discover later.
Instead of posting the same caption everywhere, teams should package the episode around the intent of each platform. A LinkedIn post can frame a strong point of view and invite informed discussion. A YouTube title and description should state the problem, audience, and outcome in plain language. Short clips need an immediate premise, readable captions, and enough context to stand alone. Consistent publishing matters, but clarity matters more.
